Roadtech Manufacturing
When Roadtech Manufacturing came to Eyetopia Design, they had an existing website that communicated a lot of company information, but was difficult to navigate and did not feature their products prominently enough. Eyetopia was asked to build a website that was a marketing tool rather than merely an informative brochure, and a specific goal was to change the emphasis to the products rather than the company itself. We delivered a website that achieved these goals by creating a home page that features their products with easy to navigate bullet points, and photos of virtually their entire product line. The result is a website with a catalog-like feel that allows users to navigate directly to the products they are seeking without a barrier to entry or needless click-throughs.
Other features of the Roadtech website include a Product Finder menu that further enables users to find exactly what they are seeking directly from the home page. A screensaver download is offered as a free gift just for visiting the website, allowing Roadtech to increase their branding by putting their name and logo on their customers computers.
Since launching the updated design, Roadtech reports that sales have increased exponentially, solidly validating this proof-of-concept.
