The Fête des Arts Brochure
Alliance Française de Chicago had come to Eyetopia Design to have an identity image and a brochure created for their spring festival of events, the Fête des Arts. While they were not sure what kind of image and/or logo they wanted, one thing was very important to them: that the finished design was to somehow distinctly represent French culture or French contributions to society.
Eyetopia Design delivered the logo and identity image of the hot-air balloon. The balloon was chosen as an identity icon for the festival because it is a French innovation, and its lighter than air quality represents a festive and happy atmosphere. The balloon icon was designed from the period etching of the first balloon flight in Paris in 1783, especially the crest and the braids. The logo was at once light-hearted, immediately recognizable, and above all, very French.
The brochure was an immediately successful printed piece outlining the schedule of events of the festival. A 4-color 8-panel gatefold brochure, the document is a wonderfully balanced creation. The schedule itself, which is the very heart of the brochure, was placed entirely on the inner gatefold. Thus, unfolding the brochure gave increasing levels of information, culminating in the presentation of the festival events. The balloon icon is scattered throughout the entire design, producing a very festive and lively feeling. One Alliance member was quoted as saying it was the "best brochure ever produced for the Alliance."