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Roadtech Manufacturing     

 
Logo Design
The Roadtech Manufacturing logo was designed to be very utilitarian. Roadtech Manufacturing is one of the most notable traffic safety equipment wholesalers in the United States, and one of their concerns was that their logo should address the worker who would benefit from their safety equipment. Eyetopia Design delivered this logo, basing it's design on the common orange striped traffic barricade that is one of Roadtech's biggest selling items. The caution light on top contains the image of a traffic surveyor, the exact market Roadtech wanted to reach, and the placement within the light implies a dual message of the worker being the focus of attention, and their safety the most important concern.

 






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