Progress Press - 2008 Ad Campaign     

Eyetopia Design has worked with Progress Press for many years, and when they decided to launch their 2008 ad campaign, they came to us for guidance. Eyetopia delivered a series of ads that helped them connect with their audience and call attention to their products.

A major goal of Progress Press was to refine their messaging and grab readers attention. The ads were going to be placed in major national music publications, and the client desired ads that would stand out among the crowd. Several ad concepts were proposed, of which two were chosen for development.

The project was extensive, with Eyetopia Design delivering nearly 500 print ads in various sizes for different magazine placements. Ads were delivered in both CMYK and B&W modes for further flexibility. Each individual ad was "camera ready" and delivered digitally in eps and pdf formats.